With over 2 decades of experience in SMART urban development, IT solutions, and project management, Zeeshan Ahmed has led key initiatives in software automation, branding, and sustainable living. As CEO of eSoft Pvt. Ltd., he played a pivotal role in automating Cantonment Boards & FPCCI and collaborated with blue-chip organizations to introduce the Safe City concept.

In 2018, he established Benroy Group LLC, a firm specializing in business consulting, marketing, media buying, and event management. Under his leadership, the company has successfully executed projects such as Emerald Lounge, SRA Consultants, and LetsbuyaLand, promoting eco-friendly, self-sustaining living standards. With expertise in IT, finance, and security, Zeeshan continues to drive innovation in business strategy, marketing solutions, and urban development.